The Boys & Girls Club of the West Valley is celebrating its first 25 years of serving the youth and their families of the region through a yearlong program coordinated by the Club’s Marketing Committee and implemented by all areas of the Club.
The goal of the program is to raise awareness and support of the Club and to enhance the community’s perception of the Club and its benefits to the region and to its young people.
In addition to an updated logo, to be used on all Club materials throughout the year, all 2017 events will have a 25th anniversary theme.
Several media organizations have already signed on to help the Club raise awareness and obtain support from the community, including the Daily News and Laemmle Theaters. The Valley News Group is planning a six-page supplement in all three of its Valley newspapers.
The Marketing Committee is working on additional activities, including presentations to community organizations, a 25th anniversary-themed video, and new printed materials.